What is a Digital Biometric?
Most multi-factor authentication methods require two of three pieces of information: something you know (such as a password or PIN), something you have (such as a smartphone) and something you are (usually a fingerprint). While these factors have been proven to improve security and reduce fraud, they interrupt the user experience.
mSIGNIA adds a patented fourth piece, recognizing not only the data a user adds to personalize their device, but also analyzing how the data is used and changes over time. The result of this analysis creates a digital biometric for safe and easy authentication. When used as the first authentication method, mSIGNIA can enable returning users to bypass an awkward login process so they can begin seamlessly transacting right away, whether they’re accessing via mobile app or online browser — even when you are on a new device.
A bad user may know a good user’s password, but they won’t be in the same location or have the same travel habits, they won’t listen to the same music or schedule the same activities, and they won’t call or text the same contacts. We look at more than 800 changing attributes to identify the user, not just their device. When a user opens your app or visits your site on an online browser, we collect device and user data to validate identity. This privacy-compliant validation is often invisible to the user; when necessary, an associated push will be sent to the mobile device. Once a “good” user is recognized, they can begin transacting with you right away. No forgotten, unreliable, hard-to-enter password required. No waiting for an SMS code. No proving they’re a human. By providing your users a frictionless experience, they’ll spend more time using your app and will be more likely to return.
Confidence? Convenience? BOTH!
Consumers are concerned about privacy: what information is being collected about them, who is collecting it and how is it being used? The information we access through data stored on a user’s smartphone is anonymized. We know what information is associated with an account, but we don’t know the user’s name, social security number or other private information. We don’t store private user data on our servers so the information is not vulnerable to data breaches.
mSIGNIA’s authentication solution was designed to protect users’ privacy so that online services, and their users, don’t have to sacrifice confidence for convenience.
Your customers are going mobile-first; your authentication method should already be there to protect them and your company. Is that new user human or a bot? Did your customer just add a new device, or are they a victim of account takeover? In 2016, there will be more than 200 million smartphone users in the United States alone. mSIGNIA is mobile-first because that’s where the opportunity, and the risk, are.
With today’s technology, we literally hold our lives, and our identity, in our hands. Why not allow that dynamic information to offer easy and safe authentication for a better customer experience? mSIGNIA’s iDNA platform uses predictive analytics based on data usage and changes to provide digital biometric authentication and contextual device recognition. The result is a frictionless, risk-based identification that recognizes a returning user on any device – even new ones.