NASHVILLE, Tenn. May 23, 2016 – mSIGNIA, the inventor of digital biometric technology and a leader in frictionless user authentication, today announced it has been named a “Cool Vendor” in the 2016 Gartner Cool Vendors in UEBA, Fraud Detection and User Authentication1 report. According to Gartner, advanced analytics is becoming a widely used mechanism for improvement of fraud detection and identity assurance and provision of adaptive access based on dynamic factors and variables.
“We believe mSIGNIA’s selection as a Cool Vendor establishes that online services and users are ready for an authentication method that does not sacrifice confidence for convenience,” said Paul Miller, CEO of mSIGNIA.
Online service providers, including financial and payment services and e-commerce, face the challenge of preventing fraud without adding friction to the transaction process. By applying dynamic data analysis to learn how data stored on a user’s smartphone is used and changes over time, mSIGNIA creates the user’s digital biometric profile. When deployed as the first method of authentication, the profile can be safely and easily recognized on any device, reducing the need for passwords.
To access the complete 2016 Cool Vendors in UEBA, Fraud Detection and User Authentication report, visit Gartner.com.
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1Gartner “Cool Vendors in UEBA, Fraud Detection and User Authentication, 2016” by Andrew Walls, Brian Reed, Avivah Litan, Sandy Shen and Craig Lawson, 02 May 2016.